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　　The concept of corporate culture, different representations

　　On the concept of enterprise culture, composed of many different understanding and expression:

　　In 1, American scholar John Kurt and James Heskett think, the enterprise culture is refers to the various departments of an enterprise, or at least the enterprise senior managers have in common the company values and business practice. ... ... Is refers to the enterprise in a division of the various functional departments or located in different geographical environment departments have the common cultural phenomenon.

　　In 2, Terres Deal and Alan Kennedy argue, the enterprise culture is the values, customs, rituals, culture hero network, enterprise environment.

　　In 3, William Dane thinks, the enterprise culture is the " aggressive, defensive, flexibility - determining activity, opinion and behavior patterns of values.

　　4, the enterprise culture is a new modern enterprise management theory, enterprise to enter the market, walk out of a development faster, benefit is better, improve the overall quality, make economy coordinated development, must the popularization and deepening enterprise cultural construction.

　　5, the enterprise culture has broad sense and narrow sense two kinds of understanding. Broad enterprise culture is refers to the enterprise to create its own characteristics with the material culture and spiritual culture; special enterprise culture is the enterprise with the formation of the personality of their own business purposes, values and moral standards of behavior in general.

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